Lesson 5 · text
Measuring, learning and the six-week release board
◷ 34 min
± 34 min left in this chapter
Why more views does not mean a campaign worked, how to separate vanity metrics from meaningful ones, why definitions differ per platform, how to take a baseline, and how to build the six-week release board and learn from it afterwards.
The rest of this lesson is part of H52
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