Chapter 52 · Knop

Release Strategy, Content & Platform-Aware Marketing

Watch the free intro lesson first, no account needed. Then decide if you want the full chapter.

◷ study time 5 uur ▤ 5 lessons + quizzes ◆ 1 quest
● Free intro lesson · no account needed 12 min
Lesson 1 · Why a release is a system, not an announcement
Watch first, decide later.
PUBLIC
Lesson index · 5 lessons ± 2u 32m total
Why a release is a system, not an announcement Gratis introles 12 min
The release system: goal, audience and positioning 34 min
Assets, metadata and lead time: what must be finished before you pick a date 36 min
Owned, earned and paid, and the funnel beneath them 36 min
Measuring, learning and the six-week release board 34 min
Quest: The six-week release board. Only then is this chapter truly done.
H52 · one-time
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