Lesson 2 · text
The release system: goal, audience and positioning
◷ 34 min
± 2u 20m left in this chapter
Why the date is an outcome and not a starting point, how to state a primary goal you can verify afterwards, how to describe an audience by behavior instead of age, and how a pass-along sentence tests whether your positioning is repeatable.
The rest of this lesson is part of H52
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