SoundSprout
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Service · Social media

Show up online without scrolling all day.

Content calendar, posting, and community management for Instagram and TikTok. We become your voice online. Trained on your brand, not generic "music marketing" templates.

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What you get

Concrete work we tackle together.

No vague promises. Five components we deliver with clear milestones.

Monthly content calendar

Planned 4 weeks ahead: posts, stories, reels, engagement moments. Approved by you before we publish.

Daily posting + scheduling

We post at the times your audience is online (analysed from your Insights). Between 5-7 posts a week per platform.

Community management

DMs, comments, mentions. Within 4 hours on weekdays. We sound like you, not a bot. Spam and trolls get filtered out.

Trend monitoring

We spot when a sound, format, or moment fits your brand. Before you do. No reaction to every trend, just the relevant ones.

Monthly growth report

Followers, reach, engagement rate, top 3 posts. What worked and what didn't. No vanity metrics without context.

How we work

A rhythm that keeps going.

Not a one-and-done project. A way of working that adds up month after month.

STEP / 01
01

Week 1: Tone-of-voice training

We study your existing posts and run a 2-hour session on how you talk. Output: a tone-of-voice guide for the whole team.

STEP / 02
02

Week 2: First calendar

First month of content planned and approved by you. From there we publish automatically on schedule.

STEP / 03
03

Ongoing: Posting + responses

Daily rhythm. Weekly check-in on what to plan for next week. Monthly growth report.

STEP / 04
04

Per release: Boost

Around every single or EP release: an extra content stream 2 weeks before plus 4 weeks after.

From the field

Three examples of what this delivers.

Verglijd. TikTok engagement rate from 1.8% to 6.2% in 3 months through consistent sound-led posts

Indie band. DM management led to 2 bookings (Bevrijdingsfestival + Doornroosje)

Singer-songwriter. Community-rich Instagram helped her single hit the top 50 viral charts within 24 hours

Part of the Sprout package

Social media management starts at Sprout (€599/mo). Forest adds an extra platform (Twitter/X) plus 1 additional weekly story.

Frequently asked questions

What artists usually ask.

Who sees my DMs?

A fixed member of the SoundSprout team. Not a rotation of interns. For you it's one person who knows your voice and your boundaries. Changes only after consultation.

What if I want to make a controversial statement?

You do that yourself. We carry your voice on standard content; for taking a stand (political, social) you post from your own account. We can advise on timing at most.

Do you also manage my Spotify artist page?

Not as a standalone social service. But yes, as part of the Meta Data package. Spotify for Artists optimisation belongs there.

Do you do YouTube too?

Not as a regular social service. But yes, as part of Music Videos: optimising titles, descriptions, end-screens, playlists.

Ready to start together?

Let's see if it's a good fit first.

We plan one hour. About your situation and your goals. Honest advice on whether we can build something together here.

✦ No lock-in · Cancel monthly · Dedicated contact person

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