Service · Meta Ads

Smart campaigns, honest growth.

We run Meta Ads (Facebook + Instagram) the way it should be done: with a Pixel that gathers signals, audiences that make sense, and weekly reporting you can read in five minutes.

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What you get

Concrete work we tackle together.

No vague promises. Five components we deliver with clear milestones.

Pixel setup and validation

Meta Pixel correctly installed on your Link Page and Spotify pre-save. We check that events are coming in before we spend a cent.

Audience-build from listening data

We build lookalike audiences based on who actually listens to you. No broad demographic targeting.

Weekly creative A/B tests

One new creative against the current winner every week. No assumptions. We test what works for your genre.

Smart bidding optimisation

Budget shifts automatically to the best-performing audiences. We step in manually where the algorithm has it wrong.

Reporting on one page

Weekly PDF: what we ran, what it cost, what it returned, what we'll do next week. No 30-page dashboard export.

How we work

A rhythm that keeps going.

Not a one-and-done project. A way of working that adds up month after month.

STEP / 01

Week 1: Setup

Pixel installation, conversion API, Spotify connection. First audiences built from your existing listeners.

STEP / 02

Week 2-3: Learning

€15-€25/day across 3-4 broad audiences. The goal is gathering signals, not conversions. We don't cut things off too early.

STEP / 03

Week 4+: Scaling

Double the budget on winners (CPL <€0.40). Pause the rest. Weekly creative test against the current winner.

STEP / 04

Month 2-3: Lookalikes

Build 1%/3%/5% lookalikes on your new listeners. This is where the real scale sits. Often 2-3× lower CPL than the first audiences.

From the field

Three examples of what this delivers.

House producer: €1,200/mo ad spend → +40k monthly listeners in 4 months, median CPL under €0.30

Singer-songwriter: €600/mo → 340% growth in Spotify followers within 90 days

Indie pop artiest. Initial release campaign at €40/day → 184k monthly listeners

Part of the Sprout package

Meta Ads management is in Sprout (€599/mo). Forest (€899/mo) adds TikTok Ads and unlimited audiences. You pay the ad budget directly to Meta.

Bekijk Sprout-pakket

Frequently asked questions

What artists usually ask.

What's the minimum ad budget?

We recommend €15/day for Meta. Below €10 it takes 2 weeks for your Pixel to gather signals. By then you're weeks in without data.

Do you take commission on ad spend?

No. You pay Meta directly. Our fee is your monthly subscription, not a percentage of your media budget. That keeps our advice honest.

Can I supply my own creatives?

Yes. We're happy to test against your own material. In practice we usually do a mix: 2 from us + 1 from you per test phase.

What if the campaign isn't working?

After 6 weeks without progress we have an honest conversation. Sometimes it's the track, sometimes the positioning, sometimes the platform choice. We say it earlier rather than keep billing hours.

Ready to start together?

Let's see if it's a good fit first.

We plan one hour. About your situation and your goals. Honest advice on whether we can build something together here.

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✦ No lock-in · Cancel monthly · Dedicated contact person