Lesson 5 · text
The asset system: name, visual language, copy and consistency
◷ 32 min
± 32 min left in this chapter
From identity to a set of reusable decisions: choosing a name with a check against trademark and trade-name registers, visual language as rules rather than one picture, files that still work a year later, copy you reuse, plus misconceptions, exercises and the bridge to the next chapter.
The rest of this lesson is part of H51
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