Lesson 4 · text
Using audience context without outsourcing your work to data
◷ 32 min
± 1u 4m left in this chapter
Why audience is a situation rather than a demographic, the three rings of existing, adjacent and desired, why numbers from different sources cannot be added up, which signals weigh more, and the line between questions data may answer and questions that stay yours.
The rest of this lesson is part of H51
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