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Release academy

Learn the growth stack.

9 courses, 71 lessons, 100% free. Made by artists and growth marketers who've done it themselves.

Start with Meta Ads See all courses
9
Courses
71
Lessons
12,847
Students
4.8★
Average rating
Topics covered in the academy
Meta Ads
TikTok
Spotify Marquee
Pre-saves
Pixel-tracking
Courses

9 courses, at your own pace

Each course is a series of short lessons (5–10 min) you can finish in a week or two. No homework, no exams.

Meta Ads for music

From Pixel setup to the 3-phase budget rule. 12 lessons, 1h 45m total.

TikTok organic

Sound-led growth without budget. What works in 2026, what doesn't. 8 lessons.

Spotify algorithm decoded

Discovery, Release Radar, editorial pitching. 10 lessons, 2h total.

Pre-save campaigns

Tools, timing, traffic sources. Plus checklists per platform. 6 lessons.

Building a Fanbase CRM

From spreadsheet to automated flows. 8 lessons, 1h 30m.

Audience matching deep dive

Look-alikes, signal quality, and how to build a platform-independent audience. 9 lessons.

Release flow A to Z

Timeline, content calendar, distribution and post-release. 7 lessons.

Sync, sample and placement

How to get your music into films, games and commercials. 6 lessons.

Featured course: Meta Ads for music

Module 01 · 1h 45m · 12 lessons

What you'll learn: how to set up a Meta Ads campaign that actually works for music, without burning budget on the wrong audiences.

From Pixel setup to the 3-phase budget rule. Including the templates we use ourselves.

  • Lesson 01. What a Pixel does (and why you need one)
  • Lesson 02. Building audiences from your Spotify listeners
  • Lesson 03. Your first campaign: budget and audience
  • Lesson 04. Creatives that work for your genre
  • Lesson 05. The 3-phase budget rule (Learn, Scale, Optimise)
  • + 7 more lessons
Questions about the academy

How does it work, exactly?

Is everything really free?

Yes, all 9 courses are free. You don't need an account for the first lesson of each course. For the rest, we ask you to make a free account so your progress is saved.

How long does a course take?

Between 1h 30m and 2h 30m total. Lessons are 5–10 minutes each. We've set it up so you can finish a course in a week or two at your own pace.

Do I get a certificate?

No. We don't really believe in certificates for music marketing. You do get a PDF summary after each course, with all the templates and checklists you can use in practice.

Can I ask questions during a course?

Yes. By email and in our monthly meet-ups. A persistent community is on the roadmap.

Ready to get started?

First lesson free. Right away.

Start without an account on lesson 1 of Meta Ads for music. Only when you want to keep going do you make a (free) account.

✦ No credit card · No drip-email funnel · Pure value, free

Plan een vrijblijvende kennismaking

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